Morita MiW, who creates worlds where
the characters, animals, and plants heal, encourage, gently watch over, and cast wonders upon us, seem to speak to us . Kusunokibashi Monori, a towel manufacturer in Imabari City, Ehime Prefecture, has been creating products with a focus on detail for over 90 years since its founding, has collaborated to create a brand that creates objects and experiences that accentuate everyday life, based on the concept of "making those who use them happy .
